Terms & Conditions

Privacy Policy

Welcome to Mithila Store (mithilastore.com)

Mithila Store, operated under the ownership of Devexis India, is committed to safeguarding the privacy and personal data of all website visitors, customers, vendors, and partners. This Privacy Policy explains how we collect, use, and protect your information when you engage with Mithila Store. By using our platform, you agree to the terms of this Privacy Policy.


1. Data Controller

Devexis India, as the parent company of Mithila Store, is responsible for managing the data collected through this platform. All payment transactions are processed under the name Devexis India, ensuring transparency and compliance with applicable laws and regulations.


2. Information We Collect

A. Information from Website Visitors

  • Personal Data: When you browse our website, we may collect information such as your IP address, device type, and browser type through cookies and analytics tools.
  • Non-Personal Data: Usage patterns, preferences, and anonymized demographic data to improve our website and services.

B. Information from Customers

  • Account Information: Name, email address, phone number, shipping address, and billing address provided during account creation or checkout.
  • Payment Data: Cardholder names, card details (securely encrypted), and transaction history. Payments are processed securely through third-party payment gateways, and Mithila Store does not store full card details on its servers.
  • Communication Data: Any messages, feedback, or inquiries submitted through our contact forms or email support.

C. Information from Vendors and Partners

  • Business Data: Company name, contact details, and tax-related documents provided during onboarding.
  • Transaction Data: Sales records, payment information, and account details for payouts.

3. How We Use the Information

A. For Visitors

  • To analyze website traffic and enhance user experience.
  • To provide personalized recommendations and advertisements.

B. For Customers

  • To process and deliver orders accurately.
  • To provide customer support and respond to inquiries.
  • To ensure secure payment processing through trusted payment gateways in the name of Devexis India.

C. For Vendors and Partners

  • To manage product listings, sales, and payouts.
  • To verify compliance with Mithila Store’s standards and legal requirements.

D. General Use

  • To comply with applicable laws, including tax regulations.
  • To detect and prevent fraudulent activities.
  • To send important updates, newsletters, and promotional offers (with opt-out options available).

4. Data Storage and Security

  • Data Storage: Personal data is stored securely on Mithila Store servers operated by Devexis India. Sensitive payment data is encrypted and processed only by PCI-DSS-compliant payment gateways.
  • Security Measures: We employ industry-standard practices, including SSL encryption, firewalls, and regular security audits, to protect your data.
  • Retention Period: Data is retained only as long as necessary for the purposes outlined in this policy or as required by law.

5. Sharing of Information

A. Third-Party Service Providers

We may share your data with trusted third parties to facilitate services such as:

  • Payment processing (e.g., payment gateways).
  • Shipping and delivery.
  • Marketing and analytics.

B. Legal and Regulatory Compliance

We may disclose your information if required to do so by law or in response to legal requests, such as subpoenas or court orders.


6. Payment Processing

  • All payments are processed under the name Devexis India, using secure and reliable third-party payment gateways.
  • Mithila Store does not store full card details; only necessary transaction information is retained for record-keeping and compliance.
  • Customers are advised to use secure networks and devices when making payments to avoid unauthorized access.

7. Cookies and Tracking Technologies

  • Mithila Store uses cookies to enhance user experience, analyze website traffic, and serve personalized advertisements.
  • Visitors can manage or disable cookies through browser settings.

8. User Rights

For Customers

  • Access and Update: You can view and update your account information at any time.
  • Data Deletion: You may request the deletion of your personal data by contacting us at support@mithilastore.com.

For Vendors and Partners

  • You have the right to access transaction and account information relevant to your association with Mithila Store.

General Rights

  • Right to opt out of marketing communications.
  • Right to lodge a complaint with data protection authorities in case of unresolved concerns.

9. Cross-Border Data Transfers

For international customers, data collected may be transferred and stored on servers located in India. By using our services, you consent to this transfer.


10. Changes to this Privacy Policy

Mithila Store reserves the right to update this Privacy Policy periodically. Any changes will be communicated through our website, and the “Last Updated” date will be revised accordingly.


11. Contact Us

For any questions, concerns, or requests related to this Privacy Policy, you may contact us at:
Email: support@mithilastore.com
Phone: +91-11 693 11222


Thank you for trusting Mithila Store, an initiative by Devexis India, to bring the authentic essence of Mithila closer to you while ensuring your privacy and data security.